When the news of the latest Vogue Italia issue came out, everybody shared it on social media or, at the minimum, read about it. It made that momentous splash due to the promise that no photography was employed in its making – and that was an added feature to make its production environmentally sustainable.
It is frankly the first time anyone has made the case of photography being an environmentally unfriendly medium. After all, it doesn’t employ harmful chemicals anymore, nor does it necessarily waste paper. If it does, that applies to art photography, not the commercial means of diffusion of information and persuasion. However, as director Emanuele Farneti explains in his editorial statement, a Vogue photoshoot implies hundreds of people traveling thousands of miles to make it happen. Painting, drawing and other tabletop artmaking only requires staying put. Continue reading